Featured Work & Campaigns
Strategic brand management, global advocacy campaigns, and on-the-ground visual storytelling.
01. Brand Leadership & Governance
Oxfam Global Brand Identity & Visual Governance
Directed brand governance for Oxfam's global identity and message system ("The Future Is Equal"), ensuring consistent positioning, tone of voice, and visual identity across 35 affiliates and regional platforms.
Global Ethical Content Guidelines
Authored Oxfam’s Global Ethical Content Guidelines establishing binding commitments for how Oxfam and its global partners gather, manage, and use content worldwide.
02. Campaigns
"Because I Am a Girl" Global Campaign Rollout
Directed the Zambia rollout of the global campaign to fight gender inequality, securing landmark policy reform on school retention for adolescent girls and securing international coverage on BBC, Al Jazeera, NYT, and The Guardian.
International Women's Day Regional Campaign (2022)
Directed a multi-country social media campaign across DR Congo, Lebanon, Syria, South Sudan, Jordan, and Yemen, centering women's voices with dignity and agency.
03. Field Photography & Editorial
Field Photography & Visual Documentation (Jordan)
Personally documented health monitoring visits, case management, and community resilience across Amman, Zarqa, and Irbid for global donor reporting and editorial features.
